GPSR (General Product Safety Regulation)
Clothing & Fashion
Italy 🇮🇹

Identify and document your role as economic operatorRequired

Determine your role under GPSR: manufacturer (fabbricante) — if you place clothing on the EU market under your own name/brand, including private label. Importer (importatore) — if you bring clothing from outside the EU (e.g., from China, Bangladesh, Turkey, India). Distributor (distributore) — if you resell clothing already in the EU. Private label sellers qualify as manufacturers with the most comprehensive obligations.

Designate responsible person in the EU (Persona responsabile)Required

If the manufacturer is not based in the EU, a responsible person (Persona responsabile) based in the EU must be designated. This person serves as contact for MIMIT, the Camere di Commercio, and the Agenzia delle Dogane. They must be able to provide technical documentation and risk assessment, and are responsible for communication regarding safety issues. Name, postal address, and email must appear on the product or packaging.

Identify and document product-specific risksRequired

Conduct a risk analysis covering: mechanical risks (cords and drawstrings on children's clothing per EN 14682, loose small parts like buttons, sequins, rivets, sharp edges on zippers or metal decoration), chemical risks (azo dyes per EN 14362, formaldehyde per EN ISO 14184, nickel in metal parts per EN 1811, pH value per EN ISO 3071, phthalates in coatings/prints), flammability (especially nightwear and costumes per EN 14878), and choking risks (polybag packaging for children's clothing). The risk analysis must be documented in writing.

Identify and comply with relevant safety standardsRequired

Although clothing has no CE requirement, European standards serve as proof of product safety and create a presumption of conformity: EN 14682 (safety of cords and drawstrings in children's clothing — particularly strictly monitored in Italy), EN ISO 3758 (care labeling), EN 14878 (burning behavior of children's nightwear), EN ISO 12947 (abrasion resistance), Oeko-Tex Standard 100 (pollutant testing, voluntary but recommended by Amazon). Compliance with these standards strengthens your GPSR compliance.

Obtain lab tests for risk-bearing product properties

For risk-bearing textile products, accredited lab tests should be available. Italian and international laboratories like Centro Tessile Cotoniero (Milano), CENTROCOT (Busto Arsizio), SGS Italia, or Bureau Veritas Italia offer textile compliance packages covering all GPSR-relevant tests: azo dyes, formaldehyde, pH value, nickel release, phthalates, and flammability.

Apply mandatory information on label and packaging in ItalianRequired

The following must appear on the product or packaging — consumer-relevant information in Italian (Codice del Consumo, D.Lgs. 206/2005): name/company name and postal address of the manufacturer or EU responsible person, email address, product designation or unique identifier (e.g., GTIN/EAN, model number), batch or serial number for traceability, care labeling per EN ISO 3758 (care symbols are language-independent), textile labeling with fiber composition in Italian (composizione fibra), size indication, warnings in Italian (if applicable).

Textile labeling per EU Regulation 1007/2011 and D.Lgs. 190/2017Required

Fiber composition must be indicated as percentage by weight in descending order (e.g., '80% cotone, 20% poliestere'). Fiber designations must be in Italian ('cotone', 'poliestere', 'lana', 'seta', 'viscosa', 'nylon' etc.). Multi-component textiles (lining/fodera, interlinings) require separate declarations per component. A tolerance of maximum 3% is permissible. D.Lgs. 190/2017 implements the EU Textile Labeling Regulation in Italy and sets penalties for violations (fines from EUR 1,000 to EUR 30,000).

Use 'Made in Italy' labeling correctly (if applicable)

Use of 'Made in Italy' is subject to strict regulations in Italy (L. 166/2009 and D.L. 135/2009 Art. 16). The label may only be used if design, cutting, assembly, and finishing took place entirely in Italy. Misuse constitutes a criminal offense and is actively pursued by the Guardia di Finanza. For goods imported from third countries, 'Made in Italy' must NOT be used, even if finishing occurred in Italy. Use 'Designed in Italy' instead or indicate the actual country of origin.

Establish traceability system across the entire supply chainRequired

Implement a traceability system: batch/lot numbers (numero di lotto) for each production batch, documentation of suppliers and subcontractors, GTIN/EAN and model number on every product. Keep supply chain information for at least 10 years. In case of a recall (richiamo del prodotto), you must be able to quickly identify affected batches and disclose the entire supply chain within 10 days.

Compile technical documentation (Documentazione tecnica)Required

Technical documentation must include: general product description with images, risk analysis and evaluation of measures, applied standards (e.g., EN 14682, EN 14878), test reports from accredited laboratories (if conducted), supplier registry and proof of origin, label and packaging samples, declaration of conformity if applicable. Documentation must be presentable to MIMIT within 10 working days upon request in Italian or English.

Enter GPSR mandatory data in Amazon Seller CentralRequired

Enter for each ASIN in Seller Central: manufacturer name and address (fabbricante), EU Responsible Person name and address (Persona responsabile), email for safety notifications, warnings and safety information in Italian (avvertenze di sicurezza). Amazon provides specific GPSR input fields since December 2024. For large ASIN portfolios, use the GPSR flat file template for bulk updates.

Upload product images showing visible labels

Upload product images for your clothing ASINs showing the care label with fiber composition, manufacturer details, and any warnings. Italian buyers are particularly quality-conscious and expect professional labeling. Visible labels increase trust and can serve as evidence during GPSR compliance checks.