Definition
Product safety encompasses all measures ensuring a product does not endanger consumers under intended or foreseeable use, covering the entire lifecycle.
Why it matters
Unsafe products lead to recalls, listing suspensions, liability claims, and reputational damage. Under the GPSR, all economic operators share responsibility, including marketplaces.
What you need to do
Safety by Design, conformity assessment, correct labelling, market monitoring, and swift recall measures when necessary.
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