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CE Marking

Conformité Européenne — mandatory conformity marking

Clear definitions for marketplaces, manufacturers, and importers.

Definition

The CE marking is a legally binding conformity marking for products placed on the European Economic Area (EEA) market. Manufacturers self-declare that products meet all applicable EU safety requirements.

Why it matters

Without CE marking, regulated products cannot be sold in the EU. On Amazon, missing or incorrect CE marking is one of the most common reasons for listing suspensions and account deactivations.

What you need to do

The CE conformity process involves five steps: identifying applicable directives, verifying essential requirements, conformity assessment, creating technical documentation, and affixing the CE mark.

Need help? Our Product Compliance Consulting checks your products and guides you through the entire process — from €149.