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Compliance Checklist

GPSR (General Product Safety Regulation)
Food & Beverages
United Kingdom ๐Ÿ‡ฌ๐Ÿ‡ง

Complete compliance checklist for food and beverages on Amazon.co.uk under UK post-Brexit law: General Food Law, FIC labelling, FSA requirements, and UK Responsible Person obligations.

Overview

Selling food and beverages on Amazon.co.uk is governed by the UK's post-Brexit regulatory framework. Key legal bases include retained EU General Food Law (Regulation (EC) 178/2002 as retained UK law), the retained Food Information to Consumers Regulation (EU FIC, retained as UK law), the Food Safety Act 1990, the General Product Safety Regulations 2005 (SI 2005/1803), and the Food Information Regulations 2014 (FIR 2014). Enforcement is carried out by the Food Standards Agency (FSA) for England, Wales, and Northern Ireland, Food Standards Scotland (FSS) for Scotland, and local Trading Standards officers. Since Brexit, a UK Responsible Person (UK RP) is mandatory for imported food products. Amazon.co.uk additionally requires specific grocery compliance documentation for selling in the Food & Beverages category.

Does this apply to my product?

This checklist applies to all sellers offering food and beverages (including dietary supplements, drinks, packaged foods, snacks, and speciality products) to UK consumers via Amazon.co.uk. It is particularly relevant for EU-based businesses exporting to the UK post-Brexit, and for third-country manufacturers fulfilling via Amazon FBA UK or Seller Fulfilled Prime.

Step-by-Step Guide

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1

UK Responsible Person and Business Registration

Appoint a UK Responsible Person and register the food business with the relevant local authority under the Food Safety Act 1990 and retained General Food Law.

Estimated time: 1-2 weeks

2

Food Labelling under UK FIC/FIR 2014

Complete labelling in accordance with the retained Food Information to Consumers Regulations and the Food Information Regulations 2014 (FIR 2014), adapted to UK-specific post-Brexit requirements.

Estimated time: 1-2 weeks

3

Food Safety and HACCP

Implementation of a food safety management system based on HACCP principles under retained Regulation (EC) 852/2004 and ensuring traceability under retained General Food Law.

Estimated time: 2-4 weeks

4

Import and Customs Clearance (Post-Brexit)

Import of food products into Great Britain under post-Brexit customs regulations, including IPAFFS pre-notification, Border Target Operating Model (BTOM), and sanitary controls.

Estimated time: 1-2 weeks

5

Product-Specific Regulations and Testing

Compliance with product-specific UK regulations for certain food categories, including Novel Food authorisation, food supplement regulations, and contaminant limits.

Estimated time: 2-4 weeks

6

Packaging Compliance and UK pEPR

Compliance with UK packaging regulations including Extended Producer Responsibility for packaging (pEPR) and food contact material requirements.

Estimated time: 1-2 weeks

Common Mistakes to Avoid

EU address instead of GB address on the label

Consequence: Product will be challenged by Trading Standards and may be seized. Amazon.co.uk may suppress the listing. Fine of up to GBP 5,000 per offence in the Magistrates' Court.

Prevention: Always include a GB address of the UK Responsible Person or UK food business operator on the label. For Northern Ireland, additionally ensure EU compliance under the Windsor Framework.

Allergens not correctly emphasised

Consequence: Breach of FIR 2014 โ€” potentially life-threatening for allergy sufferers. Trading Standards can order a recall. Amazon removes the product immediately upon complaint. Criminal prosecution under the Food Safety Act 1990 possible.

Prevention: Emphasise all 14 major allergens in bold in the ingredients list. Add a separate 'Contains:' allergen statement. Have labels reviewed by a UK food law specialist.

Missing IPAFFS pre-notification on import

Consequence: Goods are rejected at the GB border or placed in quarantine. Additional storage costs at the border. Delay of Amazon FBA UK inbound by weeks.

Prevention: Submit IPAFFS pre-notification at least 24 hours before goods arrive at the GB border. Work with an experienced UK customs agent familiar with BTOM requirements.

Amazon FBA inbound with too short shelf life

Consequence: Amazon rejects the entire shipment and returns it at the seller's expense. Disposal fees or return transport costs. Loss of FBA inventory and revenue.

Prevention: Ensure all products have at least 105 days remaining shelf life at FBA inbound. Align supply chain and production planning accordingly. Correctly maintain expiry dates in Seller Central inventory.

Nutrition declaration based on EU calculation without UK verification

Consequence: UK tolerance values for nutrition information may differ. Incorrect declarations lead to challenges by Trading Standards and loss of consumer trust. Amazon listing suppression upon customer complaints.

Prevention: Have nutritional analysis performed by a UKAS-accredited laboratory. Follow UK-specific FSA tolerance guidance. Cross-check nutrition information in the Amazon backend against laboratory results.

Frequently Asked Questions

Q1Do I need a UK Responsible Person for food on Amazon.co.uk after Brexit?

Yes, since Brexit all imported food products must have a UK-based food business operator or UK Responsible Person designated. Their name and GB address must appear on the label. An EU address alone is no longer sufficient. SpaceGoats can assist you in finding a suitable UK RP and correctly implementing the labelling requirements.

Q2Which allergens must be declared on UK food labels?

The UK FIR 2014 requires declaration of 14 major allergens: cereals containing gluten, crustaceans, eggs, fish, peanuts, soya, milk, tree nuts, celery, mustard, sesame, sulphur dioxide/sulphites, lupin, and molluscs. These must be emphasised in bold in the ingredients list. The list is identical to the EU list, but the UK FSA may independently make changes in the future.

Q3Does CE marking still apply to food in the UK?

Food products themselves do not carry CE or UKCA marking โ€” these apply to non-food products. However, food contact materials and certain kitchen/preparation equipment sold with the food may require UKCA marking. CE marking is still accepted for these products in GB until 2027, after which only UKCA will be valid.

Q4How does Amazon.co.uk Grocery ungating work?

The 'Grocery & Gourmet Food' category is gated on Amazon.co.uk. To get ungated, you must submit an application through Seller Central providing: three recent invoices from a UK wholesaler (at least 10 units per ASIN each), high-resolution photos of all label sides in English, proof of food business operator registration, and additional certificates if required. The process typically takes 1-3 weeks.

Q5What special rules apply to food supplements in the UK?

Food supplements in the UK are governed by the retained Food Supplements (England) Regulations 2003 (and equivalent regulations for Wales, Scotland, NI). They must be labelled as 'food supplement', state the recommended daily dose, carry the warning 'Do not exceed the recommended daily dose', and must not make medicinal claims (retained Nutrition & Health Claims Regulation). Vitamin and mineral amounts must be stated in absolute values and as a percentage of UK NRV (Nutrient Reference Values).

Q6What happens to my food product during an FSA recall?

During an FSA recall you must act immediately as the food business operator: remove the product from sale (including from Amazon FBA via Removal Order), notify the relevant Local Authority, inform affected customers, and cooperate with the FSA on recall notices. The FSA publishes all recalls on food.gov.uk/news-alerts. Amazon automatically removes affected ASINs and may suspend the entire seller account until the matter is resolved.