CE Marking
Baby & Toddler
United Kingdom 🇬🇧

Identify product category and applicable BS EN standardsRequired

Map your product to relevant BS EN standards: EN 716 (cots), EN 12221 (changing units), EN 14988 (highchairs), EN 1273 (baby walkers), EN 13209 (carriers), EN 71-1/2/3 (toy safety). Determine whether the product falls under the Toys (Safety) Regulations 2011, the Electrical Equipment (Safety) Regulations 2016, or the Supply of Machinery (Safety) Regulations 2008.

Determine UKCA vs. CE marking strategyRequired

Decide whether to pursue UKCA marking or utilise the transitional acceptance of CE-marked products. CE markings are accepted on the UK market until 31 December 2027, provided the underlying requirements match UK regulations. For long-term market access, UKCA marking is recommended. Note: Northern Ireland continues to follow the CE regime under the Windsor Framework.

Appoint a UK Responsible PersonRequired

Under the Product Safety and Metrology etc. (Amendment) Regulations, a UK-based Responsible Person must be appointed for all imported products. This person or company bears legal responsibility for product conformity, must be indicated on the product or packaging, and serves as the point of contact for OPSS and Trading Standards.

Conduct testing through UKAS-accredited laboratoryRequired

Commission a UKAS (United Kingdom Accreditation Service) accredited testing laboratory for testing against all applicable standards. For baby toys this includes: EN 71-1 (mechanical/physical properties), EN 71-2 (flammability), EN 71-3 (migration of certain elements), EN 71-8 (activity toys for domestic use), EN 71-9 (organic chemical compounds). For cots (EN 716): stability, fall protection, entrapment. For highchairs (EN 14988): stability, restraint system, material strength.

Engage UK Approved Body (if required)Required

For certain baby products, a third-party conformity assessment by a UK Approved Body is required. This applies to: toys requiring Type Examination (Module B), electrical baby monitors and surveillance devices (Electrical Equipment Safety Regulations), and personal protective equipment for babies such as bicycle helmets or swimming aids. UK Approved Bodies are registered with OPSS and replace EU Notified Bodies for the UK market.

Verify chemical compliance and UK REACHRequired

Ensure all materials comply with the UK REACH Regulation (Registration, Evaluation, Authorisation and Restriction of Chemicals), administered by the HSE (Health and Safety Executive). Baby products are subject to particularly strict limits for: phthalates (max 0.1% in toys and childcare articles), BPA (banned in baby bottles), heavy metals (EN 71-3 migration limits), formaldehyde in textiles, and SVHC substances (Substances of Very High Concern) per the UK REACH Candidate List.

Compile technical documentationRequired

The technical documentation must include: general product description with photos and technical drawings, design and manufacturing drawings, description of applied standards (BS EN) and regulations, test reports from all conducted tests, risk assessment per ISO 14121 / EN ISO 12100 (specifically suffocation, strangulation, entrapment, fall risks), material specifications and supplier declarations, quality control procedures in manufacturing, and instructions for use and warnings in English.

Prepare UK Declaration of Conformity (UK DoC)Required

Prepare the UK Declaration of Conformity (UK DoC) which must contain: name and address of the manufacturer and UK Responsible Person, product identification (model number, batch or serial number), declaration of sole responsibility, reference to all applied Designated Standards (BS EN standards), reference to UK Approved Body (if involved, with reference number), place and date of issue, and name and position of the signatory. The UK DoC is a separate document and does NOT replace the EU Declaration of Conformity.

Apply UKCA marking correctlyRequired

The UKCA marking must be visibly, legibly, and permanently affixed to the product or the rating plate. The minimum height is 5 mm (unless the product is too small). The UKCA logo has a fixed proportion ratio and must not be distorted. During the transition period, both UKCA and CE may be displayed side by side. For toys, the UKCA mark is additionally required when a UK Approved Body was involved.

Apply age warnings, safety notices, and safety informationRequired

Baby products require extensive warnings in English: age indication (e.g. 'Suitable from birth', 'Not suitable for children under 36 months'), choking warnings for small parts with the standardised warning symbol, strangulation notices for products with cords or straps, instructions for correct assembly (cots, highchairs), maximum weight and size specifications, and name and address of the UK Responsible Person. All warnings must be in English.

Ensure traceability and batch identificationRequired

Each product must carry unique identification enabling traceability: type, batch, serial, or model number on the product, name and address of the manufacturer, name and address of the UK Responsible Person, and name and address of the importer (if different). This information is mandatory for product recalls and cooperation with OPSS / Trading Standards.

Upload mandatory documents to Amazon Seller CentralRequired

Amazon.co.uk requires the following documents for baby products in Seller Central: test reports from UKAS-accredited laboratories (for each applicable BS EN standard), UK Declaration of Conformity (UK DoC), UK Type Examination Certificate (if UK Approved Body involved), proof of UK Responsible Person with contact details, product images showing visible UKCA/CE marking, images of all safety warnings and age indications on packaging, and instructions for use in English. Documents must be uploaded in PDF format and must not be older than 2 years.

Review listing compliance and product safety attributesRequired

Verify that your Amazon.co.uk listing has all mandatory attributes correctly filled: age group and age recommendation, safety warnings in the product description (particularly 'Warning: Not suitable for children under 36 months' where applicable), UKCA/CE marking as product attribute, manufacturer and UK Responsible Person data, product weight and dimensions, and ASIN-specific compliance mapping. Amazon can trigger a compliance review at any time — missing attributes lead to suspension.

Establish post-market surveillance systemRequired

Implement a system for ongoing product monitoring: recording and analysis of all customer complaints and return reasons, monitoring the OPSS Product Safety Alerts system, regular sample testing from ongoing production, monitoring Amazon customer reviews for safety-related issues, annual conformity review upon standard updates, and mandatory reporting of serious incidents to OPSS via the Product Safety Database portal.

Observe EPR registration and environmental complianceRequired

Observe the Extended Producer Responsibility obligations for the UK: registration with the pEPR system (packaging Extended Producer Responsibility) of the Environment Agency for packaging, WEEE registration (Waste Electrical and Electronic Equipment) for electronic baby products such as baby monitors via the Environment Agency, battery regulations for battery-operated toys, and compliance with UK Packaging Waste Regulations. These requirements exist in addition to UKCA marking.