Sell on Amazon worldwide: How to expand your business internationally

Logistics made easy: shipping through Amazon (FBA)

A decisive advantage for international sales is the use of Fulfillment by Amazon (FBA)-program. With FBA, Amazon takes care of storage, shipping and customer service for you.

SPACEGOATS completely relieves brands of the challenges of international online sales by purchasing products directly in the B2B process and then distributing them as Merchant of Record across PAN-EU (Germany, Italy, Spain, France, Netherlands, Poland, Sweden, Belgium), the UK with our own UK VAT ID, and the US via our Miami-based US subsidiary — all under a single contract.

Pan-EU and EFN: The best options for European marketplaces

If you want to offer your products on several European marketplaces, the Pan-EU program is one of the best options. With this program, you can store your goods centrally and Amazon takes care of distribution to the various European countries.

The European Freight Network (EFN) is another option where you store your products in a central country and Amazon takes care of cross-border delivery.

SPACEGOATS operates the PAN-EU program across amazon.de, .it, .es, .fr, .nl, .pl, .se, and .com.be as Merchant of Record. The brand sells B2B to our European group entity, and our entity handles all marketplace operations, VAT filings, EPR registrations, and GPSR responsibility across the eight PAN-EU markets in a single B2B relationship.

Amazon UK (.co.uk): full setup with our own UK VAT ID and UK FBA inventory

Since Brexit, the UK is a separate marketplace with its own VAT, customs, and importer-of-record requirements. Most EU-only brokers either skip the UK or pass it to a separate partner — leaving the brand with a fragmented setup.

SPACEGOATS operates amazon.co.uk with our own UK VAT ID, our own UK FBA inventory, and full importer-of-record responsibility. The brand ships goods to us in Germany on standard B2B terms; we handle UK customs entry, UK VAT, UK product compliance (including UKCA where applicable), and FBA UK logistics. The brand sees UK sales, inventory, and margins in Galaxy alongside the EU marketplaces — same dashboard, same B2B relationship, no separate UK setup needed on the brand's side.

Amazon US (.com): operated through our US subsidiary in Miami, Florida

For European mid-market manufacturers, entering the US is usually the biggest blocker: US sales tax with state-level nexus rules, FDA / labeling for regulated categories, importer-of-record obligations, US business entity requirements, and amazon.com FBA logistics.

SPACEGOATS solves this through a Miami-based US subsidiary. The brand sells B2B to our European entity in Germany. Our US subsidiary handles the entire US side as Merchant of Record: amazon.com listings, US sales tax / nexus / marketplace-facilitator handling across all states where it applies, state-level compliance, FDA where required, US labeling, importer-of-record, and amazon.com FBA inventory. One contract — the same one that covers PAN-EU and UK — covers the US.

This is the main structural difference vs. EU-only brokers, who either don't cover the US at all or require a separate US partnership with its own contract, its own pricing, and its own data silo.

We are the legal carrier, not just an advisor: compliance depth as Merchant of Record

Most agencies and consultants advise on compliance. SPACEGOATS, as Merchant of Record, is the legal carrier and responsible party in every marketplace we operate.

What that includes in practice: importer of record in every served market, EPR registrations outside Germany fully handled by our entity (in Germany the brand may need to partially register itself if classified as the manufacturer), GPSR Amazon-side automatically covered by the MoR model, health claims per country for supplements and similar categories, VAT filings in all operated marketplaces, and the full US compliance stack via our US subsidiary. Tobacco is explicitly excluded.

The brand carries no KYC, no VAT registrations, no EPR / GPSR / WEEE / LUCID obligations, no importer-of-record liability, no local compliance entities — across PAN-EU + UK + US. That's the structural value of working with an MoR broker rather than an agency that operates on the brand's own seller account.

Mastering the challenges of international sales

Of course, international sales also come with their own challenges. This includes compliance with various import regulations, customs regulations and legal framework conditions.

How to get off to a successful start: tips for global expansion

The first step into worldwide sale is a thorough market analysis. Find out which of your products are particularly in demand in certain countries and what adjustments are required to facilitate market entry.

SPACEGOATS is at your side to guide you through these steps. We take over the market analysis and help you to adapt your product listings so that they meet the standards and expectations of the respective marketplace.

Taxes and compliance: what you need to watch out for

Another aspect of international sales is tax liability. In Europe, Amazon often handles VAT processing in the respective countries when using Pan-EU and EFN, but as a seller you are responsible for correct registration and compliance with local tax regulations.

With SPACEGOATS you no longer have to worry about VAT. We conduct B2B business on German soil, and we handle all B2C sales, both nationally and internationally, for you.

Your path to global success with SPACEGOATS

The sale on Amazon worldwide offers you enormous opportunities, but also poses challenges that require careful planning and implementation. With the support of SPACEGOATS you can ensure that you are well prepared for international trade.