GPSR Amazon: What Manufacturers and Sellers Must Provide
What Regulation (EU) 2023/988 has required from manufacturers and Amazon listings since 13 December 2024, who can be the EU responsible person and what Amazon checks.
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GPSR and Amazon: Since 13 December 2024, the General Product Safety Regulation (EU) 2023/988 applies to almost every non-food consumer product sold in the EU, including every offer on Amazon's EU stores. Each offer has to name the manufacturer with a postal and electronic address, the EU responsible person if the manufacturer is based outside the EU, a product picture with its type or other identifier, and the warning and safety information in the language of the country of sale (Art. 19 GPSR). Amazon asks for this data in separate fields and deactivates listings when it becomes aware that the data is missing or invalid. Behind the listing sit the manufacturer's own duties: risk analysis, technical documentation and labelling on the product.
GPSR Amazon: what every listing must show
Art. 19 GPSR sets out what an online offer must clearly display. Art. 22(9) GPSR obliges Amazon as an online marketplace to design its interface so that sellers can enter this data for each product and customers can see it on the listing.
| Required information in the offer | Legal basis |
|---|---|
| Manufacturer: name, registered trade name or trade mark, postal and electronic address | Art. 19(a) GPSR |
| Responsible person in the EU (only if the manufacturer is not established in the EU): name, postal and electronic address | Art. 19(b), Art. 16 GPSR |
| Product identification: a picture, the product type and any other identifier | Art. 19(c) GPSR |
| Warning and safety information that is on the product or packaging, in a language consumers in the country of sale easily understand | Art. 19(d) GPSR |
Manufacturer obligations under the GPSR
The listing is only the visible part. The basis is the manufacturer's obligations in Art. 9 GPSR, which apply whether you sell yourself, through Amazon Vendor, a reseller or a broker:
- Carry out an internal risk analysis and draw up technical documentation before placing the product on the market, and keep it available for authorities for 10 years (Art. 9(2) and (3))
- Mark the product with a type, batch or serial number or another element that identifies it (Art. 9(5))
- Indicate name, registered trade name or trade mark and postal and electronic address on the product, or on the packaging or an accompanying document where that is not possible (Art. 9(6))
- Add clear instructions and safety information in a language consumers in the country of sale easily understand, unless the product can be used safely without them (Art. 9(7))
- Provide public channels such as a phone number, email address or a section of your website for complaints and accident reports (Art. 9(11))
- Notify accidents in which a product caused death or serious harm to health through the Safety Business Gateway without undue delay (Art. 20)
- In a product safety recall, offer consumers an effective, cost-free remedy, as a rule a choice of at least two of repair, replacement or refund (Art. 37)
The EU responsible person
Under Art. 16 GPSR a product may only be placed on the EU market if an economic operator established in the EU is responsible for it. Its tasks follow from Art. 4(3) of the Market Surveillance Regulation (EU) 2019/1020, and it has to check regularly that the product matches its technical documentation and labelling. Its name and contact details, including postal and electronic address, go on the product, its packaging, the parcel or an accompanying document (Art. 16(3)).
According to Amazon's GPSR help page, the responsible person can be the manufacturer or brand, the importer, an authorised representative appointed in writing, or a fulfilment service provider if the manufacturer, importer or authorised representative is not established in the EU; each established in the EU or Northern Ireland. For manufacturers outside the EU without an EU importer, an EU authorised representative (EC REP) can take on this role.
GPSR data in Seller Central: what Amazon checks
Amazon describes its checks on the Seller Central help page "General Product Safety Regulation (GPSR)" (retrieved 5 October 2026). The points that most often decide whether a listing stays active:
- Manufacturer information: name and contact details on the product and on the product detail page; the manufacturer can be based in any country
- Responsible person: Amazon works with responsible person providers to check that the contact details are correct, that a valid contract covers all selected ASINs and has not expired, and that the responsible person has received the technical documents, such as a test report or declaration of conformity
- Warning and safety information: upload images or documents in the official languages of the country of the store; for certain products without warnings a safety attestation can be submitted instead
- QR codes: if you use one, the information must also be available as text on the product, its packaging, the parcel or an accompanying document
- Deactivation: Amazon deactivates listings when it becomes aware of non-compliance, including invalid data or an ended contract with the responsible person provider
- Older stock: inventory shipped to Amazon fulfilment centres before 13 December 2024 can still be sold if the product detail page meets the requirements and the product complies with existing law
What Amazon must do as an online marketplace
The GPSR also obliges Amazon itself (Art. 22 GPSR). These duties explain why Amazon enforces the GPSR data so strictly:
- Register with the EU Safety Gate Portal and designate a single point of contact for authorities and one for consumers
- Design the interface so that sellers can provide the Art. 19 information for each offer and customers can see it
- Act on authority orders about dangerous products without undue delay and in any event within two working days
- Process notices about product safety issues within three working days
GPSR and CE marking
For products covered by specific EU safety rules, such as toys or electrical equipment, those rules come first. The GPSR only applies to the aspects and risks they do not cover (Art. 2(1) GPSR). The listing data under Art. 19 still applies. Which documents Amazon asks for by product category is covered in our guide to Amazon product compliance.
GPSR (EU) 2023/988 key facts
| Item | Content |
|---|---|
| Published in the Official Journal | 23 May 2023 |
| Entry into force | 12 June 2023 (20th day after publication, Art. 52) |
| Applies since | 13 December 2024 |
| Replaces | Directive 2001/95/EC on general product safety |
| Covers | New, used, repaired and reconditioned consumer products, including online sales (Art. 2(3)) |
| Excluded | Among others medicinal products, food, feed, living plants and animals, plant protection products and antiques (Art. 2(2)) |
How SPACEGOATS helps with GPSR on Amazon
In a GPSR check we review risk analysis, labelling, documentation and the Amazon data for your products and show you what is missing. Scope and prices are on the product compliance consulting page.
Sources: Regulation (EU) 2023/988 (GPSR), Articles 2, 9, 16, 19, 20, 22, 37 and 52 (EUR-Lex); Amazon Seller Central help page "General Product Safety Regulation (GPSR)". Status: 5 October 2026.
GPSR and Amazon: frequently asked questions
What does the GPSR require on Amazon?
Every offer to consumers in the EU must name the manufacturer with name, postal and electronic address. If the manufacturer is based outside the EU, the EU responsible person is added. The offer also needs product identification with a picture and type, and the warning and safety information in the language of the country of sale (Art. 19 GPSR (EU) 2023/988).
Since when does the GPSR apply?
Regulation (EU) 2023/988 entered into force on 12 June 2023 and has applied since 13 December 2024. It replaces Directive 2001/95/EC on general product safety.
Who can be the EU responsible person on Amazon?
According to Amazon: the manufacturer or brand, the importer, an authorised representative appointed in writing, or a fulfilment service provider if the manufacturer, importer or authorised representative is not established in the EU; each established in the EU or Northern Ireland.
What happens if GPSR data is missing on Amazon?
Amazon deactivates listings when it becomes aware that the GPSR data is missing or invalid, for example when the contract with the responsible person provider has ended. Market surveillance authorities can also act against manufacturers and sellers.
Does the GPSR apply in the Amazon Vendor model?
Yes. Even when Amazon sells the product itself, the manufacturer keeps the obligations in Art. 9 GPSR, and Amazon needs the required listing data from you as the supplier.
Who does the GPSR apply to?
To every economic operator that places or makes consumer products available in the EU: manufacturers, authorised representatives, importers, distributors and fulfilment service providers (Art. 3(13) GPSR), plus online marketplaces such as Amazon (Art. 22). It covers new, used, repaired and reconditioned products (Art. 2(3)). Where specific EU safety rules exist for a product, for example for toys, the GPSR only applies to the risks those rules do not cover (Art. 2(1)).
Who is the manufacturer under the GPSR?
The manufacturer is any person who manufactures a product or has it designed or manufactured and markets it under their own name or trademark (Art. 3(8) GPSR). Anyone who places a product on the market under their name or trademark takes on the manufacturer obligations in Art. 9, including private label sellers with outsourced production; the same applies to anyone who substantially modifies a product in a way that affects its safety (Art. 13).
What is the internal risk analysis under the GPSR?
Before placing a product on the market, the manufacturer carries out an internal risk analysis and draws up technical documentation with at least a general description of the product and its essential safety characteristics (Art. 9(2) GPSR). Where the risks call for it, this includes an analysis of the possible risks, the solutions adopted and the results of test reports. The documentation is kept for 10 years.