What it means
Amazon Marketing Cloud (AMC) is Amazon's analytics platform for advertising data — not a campaign tool but a data cleanroom where you run your own SQL queries across Sponsored Ads and DSP. It answers questions standard reports can't: How many ad touchpoints does it take until purchase? Which ad combinations convert? How long is the decision journey? Since fall 2024, AMC is also open to sellers and vendors running only Sponsored Ads — but access isn't automatic; it's set up via certified technology partners or a managing agency. AMC is not plug-and-play: without SQL skills, start with the prebuilt standard queries.