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1P

First Party - Direct sales through Amazon Vendor Central

Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.

What it means

1P stands for 'First Party' and describes direct sales through Amazon Vendor Central. As a 1P vendor, you sell products directly to Amazon, which then acts as a reseller. This fundamentally differs from the 3P model because Amazon purchases and manages inventory. Vendor Central offers advanced analytics and marketing tools but also requires minimum order quantities and close coordination with Amazon Business Teams.