Here are 12 helpful tips to help you optimize your product listings:
#1 Write Descriptive Titles:
Amazon’s A10 algorithm, particularly in 2025, heavily favors conversion-related factors. While keywords are important, your title needs to attract clicks and purchases. Therefore, focus on a concise, benefit-driven structure typically incorporating Brand + Product Name + Key Features + Benefits. For example, instead of just “Candle,” think “Brand X Scented Soy Candle – Lavender & Vanilla – 3-Pack Party Decor.” The primary keywords and crucial information should be front-loaded within the first 80–120 characters to ensure visibility on both mobile devices and desktops, though current best practice allows titles up to 150 characters. Avoid keyword stuffing and promotional phrases like “best seller” or “free shipping” within the title.
→ Read more on how to optimize your listings for mobile devices.
#2 Add a Description of the Product:
The description field is one of the most important areas for both customer engagement and SEO purposes. This is where you have room to elaborate on your product, its quality, how it works, and the benefits it offers. Write clear, detailed descriptions that highlight benefits, solve problems, and naturally integrate relevant keywords. Avoid filling this field with fluff that doesn’t support the product or its features. Your keywords will only be useful if they are directly related to what the product is or does. Utilize bullet points to succinctly highlight major selling points and features for easy readability.
#3 Include Keywords in Page Content:
While Amazon’s algorithm doesn’t rely on “meta tags” in the traditional Google SEO sense, keywords embedded naturally within your listing content are crucial for Amazon’s search engine results pages (SERPs). The first few sentences of your product description, as well as your bullet points and A+ Content, are important. Including descriptive keywords in these spaces will help rank you higher for that keyword as well as for related searches. However, keyword stuffing is not advised. Focus on clear, benefit-focused, persuasive content that aligns with buyer intent and search terms. It’s helpful to use advanced keyword research tools to identify high-volume, relevant terms, but ensure their integration feels organic and valuable to the buyer.
#4 Use Amazon-Specific Keyword Tools:
To find the best keywords for your product title, description, bullet points, and backend search terms, leverage dedicated Amazon keyword research tools. While Sonar-tool.com remains useful, more advanced platforms like Helium10 and Jungle Scout, along with Amazon’s own Seller Central search term reports, provide granular, Amazon-specific data. These tools help you understand what words and phrases customers are actually using to find products like yours. Separate discovery and decision keywords, cluster them, and strategically assign them to different parts of your listing.
#5 Add Images:
This goes without saying, but high-quality images are absolutely critical on any e-commerce site, especially on Amazon. Images not only drive conversions by allowing customers to visualize your product but also indirectly influence SEO by improving click-through rates and reducing returns. Ensure you use high-resolution images showing multiple angles, product packaging, usage scenarios, and size scale. The main image should have your product filling at least 85% of the frame on a pure white background. Consider adding infographics to highlight key benefits and lifestyle images that show the product in use.
#6 Utilize All Visual Content:
Beyond static images, Amazon listings benefit greatly from a full suite of visual content. While traditional “image captions” in the web sense aren’t a direct ranking factor for Amazon, optimizing the descriptive text and alt-text fields available in Seller Central for your images and leveraging all image slots is crucial. More importantly, consider incorporating 1-2 short videos demonstrating product use, key benefits, or customer testimonials. These significantly boost engagement and conversion rates, which are strong signals for Amazon’s algorithm. User-Generated Content (UGC) like customer photos or videos can also be incredibly powerful for sales.
#7 Follow Amazon’s Guidelines:
All of your product pages, categories, and product listings must adhere strictly to Amazon’s comprehensive guidelines. This includes correct length of description fields, appropriate image requirements, accurate product data (dimensions, weight, etc.), and prohibited content. Failure to comply can lead to suppressed listings, warnings, or even account suspension, negatively impacting your visibility and sales. Staying compliant ensures your product is eligible for advertising, promotions, and proper indexing within Amazon’s system.
#8 Create Several Keyword-Rich Listings:
Most businesses have more than one product that they sell on Amazon. It is important to have several products that include relevant keywords in their front-end (title, bullets, description) and back-end (search terms). For A+ Content, you have more creative freedom to incorporate keywords into your enhanced brand stories and module text, further solidifying your product’s relevance to specific searches. Remember, the goal is not just keyword density but strategic placement to capture different buyer intents.
#9 Add Explanations and Customer Questions to Your Description:
If you’re not sure what you should add into your description, here is how you can get input:
Step 1: Search for competitive products. Step 2: Search for questions that customers have asked about the competitive products in the Q&A section and reviews. Step 3: Answer these common questions in your description, bullet points, and even within your images (e.g., using infographics). This proactive approach addresses potential buyer concerns, builds trust, and naturally integrates long-tail keywords that customers use in their questions.
Don’t just focus on keywords but also on explanations and problem-solving.
#10 Maximize Key Performance Indicators (KPIs):
While “free shipping” is a strong incentive and often a default for Prime members or FBA sellers, a broader focus on maximizing key performance indicators (KPIs) is critical for Amazon SEO in 2025. Amazon’s A10 algorithm prioritizes PPC sales, organic sales velocity, and conversion rates. Ensuring competitive pricing, reliable shipping (which free shipping contributes to), strong customer reviews, and effective PPC campaigns can dramatically improve your organic rankings because they signal to Amazon that your product is desirable and converts well. If your customers know they won’t have to pay extra fees, it can also help them feel more confident about making a purchase.
#11 Optimize Backend Search Terms:
This is a crucial and often underutilized aspect of Amazon SEO. The backend search terms fields (accessed in Seller Central) allow you to add hidden keywords that buyers won’t see but Amazon’s algorithm will use for indexing. Fill all available character limits with relevant synonyms, abbreviations, common misspellings, and alternative names for your product. Avoid repeating keywords already present in your title, bullet points, or description. Think about terms customers might use that aren’t prominent on your main listing but are still relevant to the product. This significantly expands your product’s discoverability.
#12 Link to your Amazon Brand Store:
Remember, it’s not only important to link from your product listings to your brand store (and vice versa) but also to promote your brand store externally. Increased traffic to your Brand Store can signal to Amazon your brand’s overall strength and influence, potentially boosting the visibility of all your products. A well-designed Brand Store also enhances customer experience and encourages repeat purchases by showcasing your full product catalog in a branded environment. This builds brand loyalty and creates a “halo effect” for your entire product line.
