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Amazon Selling

Amazon Product Safety 2024

Amazon Product Safety encompasses the requirements that the marketplace enforces on sellers and vendors to ensure products are safe and legally compliant, including proper documentation and CE marking for EU products.

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Amazon Product Safety 2024

What is Amazon Product Safety?

Amazon Product Safety encompasses the requirements that the marketplace enforces on sellers and vendors to ensure products are safe and legally compliant. This includes electronic devices, toys, protective equipment, gas products, and various other categories.

Product Safety and Compliance Guidelines

Amazon has established specific product safety and compliance guidelines applicable to all sellers and vendors across marketplaces. These guidelines aim to ensure products comply with applicable laws and are safe for consumers.

Proof of Product Conformity

The platform requires sellers and vendors to provide conformity proof, ensuring compliance with laws and government certifications. This involves displaying information regarding labels, warnings, and product labeling on detail pages. Amazon product safety is strengthened by the company itself.

The Compliance Dashboard

Amazon introduced the "Product Safety Compliance Dashboard" to simplify compliance management. Sellers and vendors can submit necessary compliance information through this tool, ensuring adherence to legal guidelines.

New Image Variant for Product Safety and Compliance

A new image variant type called "Product safety and compliance" has been introduced. Sellers must now display all packaging sides along with warnings, markings, and labels as product images on detail pages.

Products with CE Marking

CE-marked products sold in the European Union require designation of a responsible person or company. Amazon created the "VP Dashboard" to streamline this appointment process.

The General Product Safety Regulation (GPSR) 2024

The EU plans to introduce the GPSR in Q3 2024, establishing requirements for responsible persons for all products sold in the EU.

Current GPSR Status

The regulation awaits final EU Parliament and Council approval. Once approved and published in the EU Official Journal, it will enter force approximately 18 months later, anticipated for Q3 2024.

GPSR Impact on Amazon Sellers

The GPSR significantly changes product safety requirements on Amazon. Sellers and vendors must appoint a responsible person in the EU for all products offered there.

Summary and Outlook

Amazon Product Safety and the forthcoming GPSR will substantially impact sellers and vendors. Early familiarization with requirements and process adaptation are essential to ensure products comply with applicable laws and maintain buyer safety.


Not sure if your products meet all requirements? The experts at SPACEGOATS check your products thoroughly. Our Product Compliance Consulting covers CE marking, GPSR, REACH, EPR and more — from €149.

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