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VM

Vendor Manager

Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.

By the SPACEGOATS TeamLast reviewed: April 2026

What it means

VM (Vendor Manager) is the Amazon contact person for a vendor account, responsible for the business relationship, planning, and performance management. A good VM supports vendors with strategic advice and problem solving. Vendors should build a strong relationship with their VM for better collaboration and support. VM changes can affect performance.