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V PIP

Vendor Performance Improvement Plan

Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.

By the SPACEGOATS TeamLast reviewed: April 2026

What it means

V PIP (Vendor Performance Improvement Plan) is a formal program Amazon places vendors (direct supply) into when performance deteriorates. V PIP requires documented improvements over a defined period and can end in termination if it fails. Vendors in V PIP receive a specific improvement plan with KPIs and deadlines. Vendor partners should take V PIP requirements seriously.