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UPC

Universal Product Code (12 digits)

Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.

By the SPACEGOATS TeamLast reviewed: April 2026

What it means

UPC (Universal Product Code) is a 12-digit barcode for products in North America. UPCs are unique per product and assigned by GS1. Amazon accepts UPCs as product identifiers and often requires them for new products. Sellers should use valid UPCs or alternative identifiers (EAN, JAN) depending on region. Invalid or duplicate UPCs lead to listing problems.