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SR

Sales Rank

Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.

By the SPACEGOATS TeamLast reviewed: April 2026

What it means

SR (Sales Rank) is the numerical ranking of a product based on sales volume within its category. A low SR (e.g. #1) indicates a top seller, while high SR numbers indicate weak sellers. SR is a key signal for bestseller badges and visibility. Sellers should track their SR continuously and improve it through price optimization and marketing.