What it means
Co-op is an Amazon vendor program where Amazon shares costs for joint marketing activities with vendors. Vendors can use co-op funds for advertising, promotional events, or content. Co-op is an important ROI lever for vendors.
Co-op / Coop
Kooperatives/Automatisiertes Marketing
Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.
By the SPACEGOATS TeamLast reviewed: April 2026