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BSR

Best Seller Rank

Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.

What it means

BSR is a product's ranking within its category, based on current and recent sales. A lower BSR (e.g., 1, 5, 100) means better performance than a higher one (e.g., 10000+). BSR is updated hourly and is an important performance indicator.