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AMG

Amazon Media Group (historical, Amazon Ads since 2018)

Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.

By the SPACEGOATS TeamLast reviewed: April 2026

What it means

AMG (Amazon Media Group) was Amazon's media sales unit for display, video, and audio advertising. The term no longer officially exists: in 2018, Amazon merged AMG, AMS (Amazon Marketing Services), and AAP (Amazon Advertising Platform) under the Amazon Advertising umbrella, now called Amazon Ads. If you encounter AMG today, it's a historical reference — its functions live on in Amazon Ads (Sponsored Ads, DSP).