What it means
ACU describes the average cost per product unit, including manufacturing, sourcing, and logistics. It is a critical KPI for profitability and pricing. A lower ACU enables more competitive prices and higher margins on Amazon.
ACU
Average Cost per Unit - Durchschnittliche Kosten pro Einheit
Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.
By the SPACEGOATS TeamLast reviewed: April 2026