What it means
A+ Content is Amazon's premium content service for upgrading product pages with detailed descriptions, high-quality images, comparison tables, and infographics — template-based, available in both Seller Central and Vendor Central, with Brand Registry as the prerequisite. There are three variants: A+ Basic (free, sellers can combine up to 7 modules), A+ Premium (wider layout, videos, mouse-over hotspots, and carousels; free for sellers once five Basic A+ pages are approved, vendors pay), and the Brand Story. A+ Content is a key retail-readiness factor, demonstrably lifts conversion, and allows product cross-linking that keeps customers within your own catalog.