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Amazon Glossary

SD

Sales Discount

Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.

What it means

SD (Sales Discount) is a percentage discount that sellers apply to products to increase sales or clear old inventory. Strategic discounts can increase conversion rates and gain market share. However, discounts should not remain permanent on product pricing as they erode profit margins. Sellers should use discounts as tactical tools, not as permanent pricing strategy.