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Amazon Glossary

PPA

Price Protection Agreement

Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.

What it means

PPA (Price Protection Agreement) is an agreement to protect against price declines on agreed bulk shipments. PPAs lock in prices for a set period, protecting sellers from unexpected price drops and suppliers from price pressure. PPAs are especially important for long-term supply contracts with large order quantities. A well-structured PPA provides price stability and planning certainty for both parties.