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Amazon Glossary

OTP

One-Time Password

Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.

What it means

OTP (One-Time Password) is a single-use security code for two-factor authentication. Amazon sends OTPs via SMS or email when sellers log into their account, especially from unknown devices. OTPs protect against account takeovers and unauthorized access to sensitive business data. Secure OTP management is essential to protect seller accounts from hacking attacks.