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Amazon Glossary

OTC

Over the Counter

Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.

What it means

OTC (Over the Counter) refers to over-the-counter medications and health products sold without a doctor's prescription. The OTC category on Amazon is strictly regulated with specific compliance requirements and product restrictions. Sellers in this category must comply with all local health regulations and ensure proper product labeling. OTC is a growing segment with high revenue potential for registered sellers.