Amazon Glossary

MOA

Manufacturers on Amazon Policy

Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.

What it means

MOA (Manufacturers on Amazon) is an Amazon policy encouraging manufacturers to sell directly on Amazon and guarantee authenticity. MOA status provides Best-in-Browse (BIB) priority and protection against counterfeits. Manufacturers who register as MOA benefit from market trust and Amazon support.