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Amazon Glossary

KPI

Key Performance Indicator

Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.

What it means

KPIs (Key Performance Indicators) are measurable metrics for monitoring business objectives such as revenue, conversion rate, ACoS, or return rate. For Amazon sellers, the most important KPIs are profitability, turnover speed, and customer satisfaction. Regular KPI monitoring is essential for data-driven decision making.