What it means
DPV is the number of visits to a product's detail page for an ASIN. DPV is displayed in Seller Central reports and is fundamental for calculating conversion rate. High DPV without proportional sales suggests listing problems.
Amazon Glossary
Detail Page Views
Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.
What it means
DPV is the number of visits to a product's detail page for an ASIN. DPV is displayed in Seller Central reports and is fundamental for calculating conversion rate. High DPV without proportional sales suggests listing problems.