Skip to main content

Amazon Glossary

CRAP

Cannot Realize Any Profit

Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.

What it means

CRAP is a humorous term for slow-selling or unprofitable SKUs (COGS too high, sales volume too low). It refers to products that don't justify Amazon placement costs and fees. CRAP SKUs should be optimized or removed.