What it means
CRAP is a humorous term for slow-selling or unprofitable SKUs (COGS too high, sales volume too low). It refers to products that don't justify Amazon placement costs and fees. CRAP SKUs should be optimized or removed.
Amazon Glossary
Cannot Realize Any Profit
Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.
What it means
CRAP is a humorous term for slow-selling or unprofitable SKUs (COGS too high, sales volume too low). It refers to products that don't justify Amazon placement costs and fees. CRAP SKUs should be optimized or removed.