What it means
ACU describes the average cost per product unit, including manufacturing, sourcing, and logistics. It is a critical KPI for profitability and pricing. A lower ACU enables more competitive prices and higher margins on Amazon.
Amazon Glossary
Average Cost per Unit - Durchschnittliche Kosten pro Einheit
Terms, metrics, and workflows around Amazon Seller, Vendor, and Marketplace operations.
What it means
ACU describes the average cost per product unit, including manufacturing, sourcing, and logistics. It is a critical KPI for profitability and pricing. A lower ACU enables more competitive prices and higher margins on Amazon.