Welcome to a new chapter in the SPACEGOATS journey. We’ve always been a company that challenges norms, simplifies complexity, and puts our partners first. But after years of growth, experimentation, and listening closely to the people we serve, it was time for our outside to match what’s been evolving on the inside. Yes — we’ve rebranded. And here’s the story behind it.
Why Now? Because We’ve Grown Up
SPACEGOATS has been around officially since 2019, unofficially since 2018. In that time, we’ve built and scrapped tools, refined our processes, and made countless decisions that helped us learn what kind of company we truly are. We’ve found our voice. We know the partners we serve best. We understand the challenges in global e-commerce — from product compliance to taxes to cross-border expansion. And with a completely new pricing model and service structure, the time had come to mark this shift. This isn’t just a logo update. It’s a mindset update.
The Big Idea Behind the Brand
We worked closely with branding experts from Brand Supply and went deep, really deep. Not into color palettes or fonts (though those matter too), but into who we are, what we believe, and how our work transforms our partners’ success.
The result:
A Universe Beyond…
This new tagline is more than a slogan. It’s a platform. A Universe Beyond Borders, Beyond VAT, Beyond Norms, Beyond Amazon Support Tickets — you name it. Wherever our partners want to go, we build the tools to get them there.
Our Brand Archetypes: Caregiver. Jester. Outlaw.
Every brand tells a story — but the best ones feel like people. We aligned ourselves with three brand archetypes:
- The Caregiver (60%): We work in the background so your brand shines in the spotlight. We fix problems before you even see them. We listen. We guide. We help.
- The Jester (30%): Fun is part of our DNA. We take our work seriously — but not ourselves. Meetings begin with jokes, ideas fly freely, and yes, our mascot is a space-traveling goat.
- The Outlaw (10%): We challenge convention and solve problems creatively — always within legal limits, of course. From the start, our business model was anything but traditional. And we’re proud of that.
From Customers to Partners
One small word, one big shift: we no longer say “customers.” You are our partners. Why? Because this is no longer a service-provider relationship. You’re in our ERP system as our customers, and we’re in yours. It’s mutual. We’re building your success together — side by side.
The Galaxy Revamp
Our core platform, Galaxy, has been reworked from the ground up to support new processes, new levels of transparency, and new features — like Wholesale Orders and invoice-based payments.
Now, you can:
- Get real-time order suggestions based on sell-through rates
- Upload invoices, sync deliveries, and match everything with fewer clicks
- See clearly how much money is coming and when — no surprises
Two Flexible Models
To reflect our evolved service, we now offer two new product approaches under the umbrella of Goat-to-Market:
- Autopilot – You send us your products. We take care of the rest. Simple, smooth, and stress-free.
- Captain’s Seat – You steer. We support. Perfect for teams who want to stay in control while benefiting from our infrastructure.
What Makes SPACEGOATS Different
We’re not trying to be the biggest. We’re focused on being the most useful, human, and forward-thinking for mid-sized brands and leaner teams that need strong, agile support to go global. In a landscape of gray, we aim to stand out — not just with colors or cartoons, but with clarity, consistency, and character. You’ll feel it in every touchpoint — from your onboarding to your next strategy call.
Want to see the changes for yourself? Explore the new Galaxy platform or take a look at our brand-new website.
Welcome to A Universe Beyond…
