Here are 12 helpful tips to help you optimize your product listings:
#1 Write Descriptive Titles:
Amazon’s algorithm is based around the title tag and other meta descriptions, so they do matter. But they do not often win the keywords by themselves. The title should be more specific than just “Candle”. Including the word “Candy” or the phrase ” Party Pack Candles ” in your title tag will improve the chances of visitors clicking on those phrases when searching for a specific product on Amazon. Keep in mind that the most important part of the titles are the first 80 Characters, because the rest won’t be visible on mobile devices.
→ Read more on how to optimize your listings for mobile devices.
#2 Add a Description of the Product:
The description field is one of the most important fields for SEO purposes. This is where you have room to elaborate on your product, its quality and how it works – or doesn’t work! Do not fill out this field with fluff that doesn’t support the product or its features. Your keywords will only be useful if they are directly related to what the product is or does.
#3 Include Keywords in Page Content:
As with every other search engine, the keyword meta tags will help establish your product in Amazon’s search engine results pages (SERPs). Including keywords is important for Google searches as well as Amazon SERPs. However, keyword stuffing is not advised on any page at all. The first few sentences of your product description are important for Amazon as well as Google searches. Including descriptive keywords in this space will help rank you higher for that keyword as well as for related searches. It may be helpful to use a keyword phrase finder like Keywordtool.io or Helium10 in order to get an idea of what words and phrases are used in search engines related to your product or service.
#4 Use the Amazon Keywords Tool:
sonar-tool.com and Google Adwords in combination are a great place to find the best keywords to use in your product title, product description and other text fields. It will also let you know what keywords Amazon looks at when they rank your listing.
#5 Add Images:
This goes without saying, but of course images are important on any ecommerce site, especially on Amazon. Images may also drive traffic from other websites because of their importance in search engines as visual cues for users to understand what the listing is about.
#6 Optimize Image Captions:
Image optimization for ecommerce is an essential element of a product page and also a great place to mention additional keywords and phrases that describe the product or brand. The image caption can be edited through Seller Central > Manage Images.
#7 Follow Amazons Guidelines:
All of your product pages, categories and product listings should be following Amazon’s guidelines. This means the correct length of description fields, including contacts in the footer, having a tracking number if applicable or even including the item dimensions. If your page does not follow their guidelines, you will get a “warning” which can lead to negative consequences for both you and your customers.
#8 Create Several Keyword-Rich Listings:
Most businesses have more than one product that they sell on Amazon. It is important to have several products that include keywords in their meta information and descriptive fields such as titles and descriptions. Use the Product-Description part for Keyword Stuffing, but only if you have an A+ Content online. In this case as a Seller the Description is in the Background.
#9 Add explanations and customer questions to your description:
If you’re not sure what you should add into your description, here is how you can get input.
Step 1: Search for competitive products. Step 2: Search for questions that customers have asked about the competitive products. Step 3: Answer the questions inside your description, pictures and bullet points.
Don’t just focus on Keywords but also on explanations.
#10 Provide free shipping! Always!:
If your customers know that they won’t have to pay extra fees, it can also help them feel more confident about making a purchase because it eliminates one of their uncertainties.
#11 Add Social Media links to the left side of all product pages:
Adding links to your social media pages can help you grow your reach and win fans for your brand and products. Increasing your online reach makes releasing new product a lot easier, since you have an audience who might be interested in it.
#12 Link to your Amazon brand store:
Remember, it’s not only important to link from your product listings to your social media channels, but it’s just as important the other way around.