Many online sellers dream of turning their FBA business into an e-commerce career that will allow them to live more independently. Therefore, they dream of automation pre launch. It’s clear that, building any business from the ground up comes with many challenges. As a result, in most of the cases‘ automation before launch is not as easy as one might expect.
In the e-commerce world, most of these challenges revolve around the complex process that is needed. From researching and sourcing products to making sales and then fulfilling orders, as well as taking care of customer needs afterwards – it is virtually impossible for a solopreneur to excel in all of these areas.
This is where automation pre launch comes into play! Therefore, we not only want to show you how automation pre launch fixes the entire process, but also present you some automation best practices.
If automation before launch fixes everything in your business, it’s a scam
The bad news first: It won’t be possible to just throw a lot of money at the entire thing – if that amount of money is even available – and expect everything to magically work out without putting much effort into it.
Therefore, if anyone offers you something like this, be careful! Scammers often promise a fully automated FBA business out of thin air. These self-proclaimed automation magicians usually tell Amazon newbies that they should just invest a lot of money in their “automation” before launch program, and they will do everything from sourcing to selling.
Then they typically use some excuses to prolong the process until you give up yourself and leave – without your money, of course. In the end, you neither have an automation pre launch nor any penny left. As a result, it is better to read our automation best practices at the end of this article.
There is a right way to do automation in e-commerce
The existence of some fraudulent sharks doesn’t mean, however, that you can’t use automation pre launch to your advantage. Quite the opposite! If done right, automation before launch can help you with almost all the areas and processes mentioned earlier.
While many online sellers may think that automation pre launch can only help them with tasks that take place later in the e-commerce, there are actually immensely important areas that can be automated before the first product even reaches the digital shop counter.
Product research and sourcing in automation
Before launching automation or even thinking about selling, you have to get a product first. If you don’t happen to be the owner of a brand, you’ll find yourself in need of research almost immediately on your e-commerce journey. And there are many more steps until you can think about automation pre launch.
Creating a product portfolio is not just finding a product…
The product also has to be analyzed in the whole automation pre launch process: Is there a demand for this product? How is the situation in the target market? Is there competition and if so, what are they doing? And, is the product profitable and therefore worth your time?
All of these questions can be assessed by tools and smart software for the automation pre launch process. They automatically run all the research processes that would cost you, or an expert, many days: After analyzing thousands of articles, these tools show you only the best products with the highest potential.
Most software products even have a dashboard with turnover and revenue prognoses and other numbers that can be of interest in your research and sourcing process.
This way, you can not only make a decision based on knowledge and research, you can even do so without wasting unnecessary time in the automation pre launch process.
Now that you know which products you want to sell, you still have to acquire said goods before you can build up your automation pre launch process. Don’t worry, automation best practices will help you with this point.
Sourcing products often comes with its very own set of challenges. Typically, profitable countries to source from are in Asia or Eastern Europe which means there regularly is a language and cultural barrier – let alone the geographical distance requiring time and money to travel – that can complicate communication with suppliers and warehouse managers.
Therefore, automation pre launch can definitely make sense when it comes to the sourcing process. Of course, you won’t find a computer tool that talks to suppliers and magically acquires your products for you. Instead, sourcing is a prime example of a different kind of automation pre launch, that is outsourcing tasks and processes to experts or specialized freelancers.
Sourcing experts are frequently bilingual e-commerce pros or people who for example were born in China and then lived in the U.S. for several years and therefore can mediate between sellers in the West and manufacturers in China, not only when it comes to languages but also local holidays, price negotiations and more.
Modern AI Tools for Product Research and Sourcing
In 2025, AI-powered tools have revolutionized product research and sourcing. They transcend basic analysis, offering sophisticated insights and automating critical steps. For example:
- Helium 10: A leading AI suite, Helium 10 offers tools like „Black Box“ for discovering profitable product niches and „Cerebro“ for reverse ASIN lookups to analyze competitor strategies and keywords. Its advanced algorithms automate keyword research and market analysis, significantly cutting down research time.
- Jungle Scout: This tool utilizes AI for product tracking, niche opportunity scoring, and even automates the generation of keyword-rich product listings, simplifying the preparation for launch, especially for new sellers.
- Sellerboard: While primarily known for profit tracking, Sellerboard also integrates profitability insights early on, helping evaluate product viability by accounting for all fees and potential refunds, essential for smart sourcing decisions.
- InventoryLab: This tool provides integrated accounting and inventory management, bringing automation to tracking costs and potential profits from the sourcing stage.
These advanced tools allow sellers to make data-driven decisions swiftly, often identifying high-potential products and trends that manual research might miss. They also integrate sourcing considerations by forecasting demand and profitability, ensuring that every product acquired is a strategic decision for the business.
Pricing in automation
Speaking of prices, the automation pre launch can also simplify your life.
Without any automation best practices, you have to invest time again into research before pricing your products, you have to keep your eyes quite literally on the price.
It’s crucial for any online seller to stay competitive in order to keep up sales and generate revenue.
If your prices are higher than those of your market competitors, you might have difficulty selling your products. On the other hand, if your prices are too low, you might be losing out on revenue. This is important before you start your automation before launch.
SPACEGOATS extra tip: While pricing in automation pre launch is definitely an important parameter for your business, you shouldn’t use your product price as the only marketing tool to draw attention to your product. If a seller’s only strategy is to keep their prices lower than their competitors’, this usually speaks to a low-quality product that can’t convince customers with any other attributes.
There is another way before launch to track all price fluctuations of your articles and send notifications in case of an increase. There are several price trackers you can use. It’s a simple tool to help you in comparing prices of different articles.
With an Amazon price tracker you are able to monitor marketplace prices easier. Those tools can track millions of products and warns you when prices drop. And the best message is: There are free ones as well.
Effective price tools in the automation pre launch process can create history charts of the prices before launch. That leads to increased profits, it can drive up market prices and undercut your competition. By the way, this is one of the automation best practices, that we will present you later.
Finally, you can find optimal prices for your private label items during the automation pre launch process. Sounds great, or? Automation pre launch will not only be important for the price topic but, by the way, also for listing creation.
Advanced Pricing Automation and PPC Management
Beyond simple price tracking, 2025 brings sophisticated automation to pricing and advertising. Dynamic pricing tools now leverage AI to adjust your product prices in real-time based on competitor activity, demand, and inventory levels, maximizing both sales volume and profit margins. Alongside this, the realm of Pay-Per-Click (PPC) advertising has seen significant advancements in automation.
- BidX: This tool stands out for its intelligent PPC bidding and budget management. BidX utilizes AI to analyze market trends and competitor bids, automatically optimizing your ad campaigns to reduce ACOS (Advertising Cost of Sales) and increase sales. It manages bids and budgets in real-time, allowing for a more hands-off approach to scaling advertising efforts effectively.
- Helium 10 and Jungle Scout (PPC Features): These platforms also offer robust PPC automation tools that integrate with their other features. They help automate bid adjustments, keyword targeting, and negative keyword implementation, ensuring your ad spend is optimized from the pre-launch phase and beyond.
Integrating these tools ensures that your pricing strategy is always competitive and your advertising budget is spent efficiently, both crucial for a successful launch and sustained growth.
Listing creation in automation pre launch
Lastly, automation pre launch is about creating a listing. Automation in this topic means that product texts will be written automatically. Copywriters are no longer needed, and you save some costs.
But how do you do that before launch?
For effective automation pre launch, you can use a tool with artificial intelligence. But: Please be careful, especially when you have to translate a text. The reason is simple: Product texts are powerful for your brand. Tools can easily mess up those texts and this might badly influence your conversion rate. This is just one of the automation best practices, that we will go into detail later.
SPACEGOATS extra tip: Check out our other articles before launch on that as well, and keep in mind that more automation pre launch as well is not always better; that is why you have to check your product texts after they are written. All in all you can use automation pre launch as a basis: That will be a huge help!
But now we will tell you some further automation best practices for a better understanding of what’s important during the whole before launch process.
AI in Listing Optimization and Fulfillment
Modern automation extends beyond basic text generation to comprehensive listing optimization and efficient fulfillment. AI tools are now capable of generating not just product descriptions but also titles, bullet points, and backend keywords that are highly optimized for Amazon’s A9 algorithm and user search intent. Additionally, significant advancements have been made in automating the post-purchase process.
- AI-Driven Listing Tools: Tools like Helium 10’s „Scribbles“ and Jungle Scout’s listing builder use AI to ensure your listings are not only keyword-rich but also compelling and compliant with Amazon’s guidelines. They help construct high-converting product pages that enhance visibility and sales. However, human oversight remains crucial to ensure brand voice and accuracy, especially with nuanced product details or translations.
- Fulfillment Automation (Amazon’s Supply Chain): Amazon has introduced extensive automation features within its supply chain services. These include:
- Automated Shipping Label Printing: Streamlines the preparation of shipments to Amazon fulfillment centers.
- Automated Customer Order/Shipment Notifications: Enhances customer experience by providing timely updates without manual intervention.
- Inventory Monitoring with Auto-Replenishment Strategies: AI can predict demand and suggest or even automate inventory reordering, preventing stockouts and overstocking.
- Shipping Settings Automation: Calculates the fastest transit times and optimizes delivery promises, leading to increased customer satisfaction and competitive advantage.
These integrated automation capabilities manage the entire product lifecycle from listing creation to customer delivery, turning complex logistics into streamlined, efficient processes.
Further automation best practices before launch
In conclusion, you can use the following automation best practices to increase the effectiveness of your selling process. The first of the automation best practices is to increase the easiest repetitive flows. By focusing on the flows that are very simple to automate, you can quickly have a sense of achievement and are motivated for other automation best practices.
Automation pre launch also means that you build automated test cases that each one of these test for only one thing. That means, you create some test cases that focus on one condition.
Another point of the automation best practices: it is significant for the automation pre launch process that all test cases are independent and self-contained. This point is essential because automation comes with flexibility.
Furthermore, the automation best practices say that you should keep in mind when it comes to automation pre launch that success comes with the knowledge of your team. Each person should have the ability to work with the automated process.
Additionally, one of the automation best practices before launch are telling that using a tool with a good technical fit can help to identify scenarios and implement automation better.
The automation best practices before launch should help you to overcome the first obstacles.
