Amazon, the world’s leading online marketplace, attaches great importance to compliance with product standards and regulations. In this article, we take a detailed look at Amazon Product Compliance and how sellers can prepare for it.
Amazon offers resources and tools to help sellers understand and comply with product compliance guidelines. This includes detailed guidelines, training courses and a special dashboard for product compliance. By using these resources, Amazon’s high standards and the legal requirements for the products are met at the same time.
Amazon Product Compliance: What’s behind it?
Product compliance refers to the adherence to certain standards and regulations for products sold on Amazon. These regulations affect various product categories such as electronic devices, toys, chemicals, pharmaceuticals, cosmetics, textile products and food. Amazon has set up a special help page to inform sellers about all applicable legal requirements for products sold on Amazon and to ensure Amazon Product Compliance.
Promotion of Amazon Product Compliance: training, audits and sanctions
Amazon provides training and resources to educate sellers on the specific requirements of their product categories and ensure compliance. Amazon also conducts regular reviews and audits to ensure product compliance. Amazon may impose sanctions for violations of these regulations, including the removal of product listings or the blocking of the seller account.
Amazon Product Compliance for sellers
Amazon requires sellers to provide the required information and display it on the product detail page. Amazon reserves the right to remove an offer if required markings, warnings and labels are missing. It is therefore important that sellers label their products and packaging accordingly and provide the relevant product compliance documents to comply with Amazon’s guidelines.
Amazon Product Compliance includes the following documents: safety data sheets, declarations of conformity and test reports from accredited test laboratories. Amazon may also request additional information or documents to verify product compliance. It is therefore essential that sellers have all relevant documents to hand and are prepared to present them if required.
Amazon’s dashboard for compliance with product safety guidelines
To facilitate the management of Amazon Product Compliance, Amazon has introduced a new product safety compliance dashboard in Sellercentral amazon.de. This dashboard provides an overview of which ASINs require additional documents. Amazon specifies a certain due date by which the required documents must be uploaded in order to avoid a temporary suspension of listings on Amazon. Sellers can log in via Amazon Seller Central DE Login to access the dashboard.
Central compliance management: Dashboard for Amazon sellers
The dashboard supports Amazon Product Compliance and provides a central location for managing all compliance requirements and documents. It allows sellers to monitor the status of their product compliance and respond to Amazon requests in a timely manner. It also offers useful resources and guides to help sellers maintain product compliance.
Amazon’s new image variant “Product safety and compliance”
To ensure that all relevant product safety information is displayed on the product detail page, Amazon has introduced a new image variant ‘Product safety and compliance’. Sellers must now upload all sides of the packaging along with warnings, labels and labeling as a product image, which may require relabeling of products.
This new image variant enables customers to see all relevant safety information directly on the product page. This increases transparency and customer confidence in the products. It is important that sellers take note of this change and update their product images accordingly to comply with the new requirements.
Amazon’s dashboard for responsible persons
In addition to the aforementioned requirements, the EU Regulation on market surveillance and the conformity of products for product safety was introduced in July 2021. This regulation requires a responsible person or company to be named for products with a CE marking that are to be sold in the European Union. To facilitate the appointment of responsible persons, Amazon has introduced the so-called VP dashboard, which is in line with the general product safety guideline.
The VP Dashboard allows sellers to designate a responsible person or company for their products and publish this information directly on Amazon. This facilitates compliance with the new EU regulation and ensures that all products sold on Amazon meet EU standards. It is important that sellers use this new function and update their product information accordingly.
What is the CE marking?
The letters CE stand for ‘Conformité Européenne’, which means ‘European Conformity’. Manufacturers are obliged to affix the CE marking to their products on their own responsibility. This marking indicates that a product complies with the safety, health and environmental protection standards of the European Economic Area (EEA) and is therefore compliant in terms of meaning.
CE marking is an important part of this compliance and should not be overlooked. It is not only a sign of the safety and quality of a product, but also proof that the product complies with EU standards. It is therefore of the utmost importance that sellers understand the meaning of the CE marking and ensure that their products are labeled accordingly.
Summary of Amazon Product Compliance
Adhering to Amazon Product Compliance is a key aspect for anyone who wants to sell products on Amazon. Whether you are a new Amazon Seller or an experienced seller on this platform, it is crucial that you familiarize yourself with the product compliance requirements and guidelines. This ensures the success of your company in this dynamic marketplace. Always remember the importance of product compliance and make sure that you take all necessary measures to ensure the conformity of your products.
Using the VP dashboard and applying the CE marking correctly are just two of the many steps you can take to ensure your products are compliant. It is also important to keep up to date as regulations and standards can change constantly. Remember that compliance with these standards is not only required by law, but also strengthens customer confidence in your products.