Overview
This guide addresses sellers participating in Amazon's Central Europe program who want to establish themselves on the Polish marketplace (amazon.pl), which officially launched as the eighth European Amazon marketplace on March 2, 2021.
1. Start on Amazon PL: upload listings on the Polish marketplace
To sell products in Poland, sellers must first place listings on amazon.pl through Seller Central's International Listing Setup section by clicking "Sell Worldwide."
Key tip: Verify the Polish marketplace is linked in this section before proceeding.
Bulk upload of product listings on Amazon Poland
Navigate to "First Steps" under "Set Up International Listing" and select your product origin country. After clicking "Continue," enter your SKUs and proceed to the pricing adjustment page.
Critical consideration: Poland, like Sweden, uses Polish zloty rather than euros. Amazon's automated dynamic pricing tools can suggest zloty prices based on euro values. After saving, listings typically go live within 48 hours.
Sellers must unlink products afterward by clicking the appropriate button in Seller Central, as one marketplace link can exist at a time.
Uploading listings individually to the Polish Amazon marketplace
In the inventory management section, click on a single listing, enter "Poland" at the bottom, save, and continue.
2. Polish registrations and licensing for the start on amazon.pl
Mandatory for selling in Poland: Packaging registration
Packaging licensing is required from the first product sold. Registration must occur before sales begin; non-compliance risks either no Poland sales capability or regulatory penalties.
A Polish tax number is also necessary. The country employs a deputy system requiring certain identification numbers—only Polish residents or designated representatives can obtain these.
Registration of the estimated packaging quantity in advance
Accuracy matters significantly. Underestimation triggers later penalties; overestimation means overpayment. Use comparable marketplace data (like the UK) to estimate packaging volumes based on projected sales.
Submit information about sales and packaging
Service providers need company details, contact information, and sales data. Product type matters, as electrical appliances or batteries require additional registrations beyond basic packaging compliance.
Packaging registration and BDO number
Service providers apply for the Polish registration number (BDO number), delivered via letter.
Include Polish registration number in the invoice system
All invoices to Poland must include the BDO number—a frequently overlooked requirement. Integrate this into billing systems as a fixed component to avoid formal errors that could block listings.
Register actual packaging quantities and pay fees
Authorities receive corresponding fee payments. These costs are minimal compared to non-registration penalties.
Tax registration for sales and warehouses in Poland
Central Europe program participants already registered for German or other European marketplaces must register for Polish taxes. Even if goods are only stored in Polish warehouses without prior Polish sales, registration is mandatory.
Key obligation: VAT registration and advance VAT returns on regular schedules.
3. Amazon Poland: Evolved Marketplace: Opportunities and Seller Support on amazon.pl
Amazon.pl has matured significantly since launch, attracting over 14 million monthly visitors as of September 2024. Amazon's €7+ billion investment in Poland through 2023 solidified the nation's role as a key e-commerce hub.
Advertising and PPC Now Robust on Amazon Poland
The advertising landscape has transformed dramatically. Sellers can now place coupons, run various campaigns, and execute sophisticated PPC strategies—comparable to established Amazon marketplaces.
Focus on listing and content
While advertising tools proliferate, compelling product listings remain foundational. Approximately 90% of successful sellers leverage AI for pricing, inventory, and marketing optimization. Quality content convinces customers on product pages before they click away.
Optimize texts for search
SEO-optimized content across all listing text modules ensures discoverability. Professional keyword research services prove invaluable for targeting the right audience.
Use A+ content correctly
A+ content should be professionally designed to maximize conversion potential when available.
Translation on a professional level
Automatic or suboptimal translations introduce errors with serious consequences, including listing blocks. Professional translation paired with keyword research optimization proves essential.
Stay ahead of the competition
Many sellers rely on Amazon's automatic translation, creating competitive advantage opportunities through professional, high-quality content from launch.
Enhanced Inventory Planning for Poland
Inventory management infrastructure has improved significantly. Historically managed through German Seller Central, Amazon now offers more integrated tools for marketplace-specific inventory management.
Recognition tip: German (DE) warehouses within Polish borders display addresses in English (e.g., "Saxony-Anhalt" rather than "Sachsen-Anhalt"), indicating temporary storage before truck transport to Polish facilities.
The same applies to Sweden and Netherlands—inventory planning remains DE-based.
Daily monitoring of inventory and Account Health prevents storage capacity issues. Amazon's 2024 accelerator programs offer new sellers six subscription-free months plus up to 50% FBA service discounts, supporting marketplace optimization and seller success.