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In today’s hyper-competitive marketplace, packaging inserts are a great way to get your brand in front of more people, and get them to take notice. In this article, we’re going to explore the benefits of packaging inserts and why they can be so effective for business owners looking to grow their target audience.
Packaging inserts allow you to reach your customers in a variety of ways: through social media marketing, email marketing and even passing out the insert at trade shows or events. Beyond traditional methods, modern packaging inserts leverage technology such as QR codes, augmented reality (AR) experiences, and personalized variable data printing to engage customers more deeply.
If you’re a business owner, the key to using packaging inserts is to understand the concept of your target customer. Is it someone who is a high-end shopper, or someone with a younger demographic? And then follow your target customer from the time they first see your product until they leave your store smiling and satisfied. In this way, you can effectively market your brand through packaging inserts.
Increase your customer base with packaging inserts
First and foremost, the benefit of packaging inserts is that you are able to reach more customers and therefore increase your target audience better. Also, packaging inserts are a great way to get your brand or business in front of new customers by affixing it to the packaging of a product your customer might purchase.
For example, let’s say you decide to add free samples of your makeup along with any cosmetics purchased, such as foundation or blush. Packaging inserts can be placed inside the packaging of your product and is cut out at the top and bottom. This allows you to put your brand or business name on that side of the package while not having to actually affix your insert to it.
Modern packaging inserts go beyond simple paper, incorporating smart features like QR codes that link to exclusive content, personalized offers, or even AR experiences. These digital integrations elevate customer engagement and provide measurable insights into campaign performance. The packaging inserts market alone is a significant and growing sector, valued at approximately USD 2.58 billion in 2025 and projected to reach USD 4.13 billion by 2035, driven by sustainability and digital innovation.
In addition, many companies have found that customers are much more likely to take note of their packaging insert when they are caught off guard and see it for the first time. Studies show that over 50% of customers are more likely to repurchase after positive unboxing experiences aided by inserts, and 40%+ feel a premium unboxing makes them want to buy again. Furthermore, 52% of customers are more likely to reorder after a positive unboxing experience, and about 42% share their unboxing on social media, significantly boosting organic brand reach. These statistics highlight the powerful impact of a well-executed insert strategy on customer loyalty and sales, often outperforming many digital advertising efforts due to increased ad fatigue online.
The dos and don’ts of packaging inserts:
Amazon states that your account can be suspended or blocked if you don’t follow the guidelines. Within the guidelines it’s written that:
Misuse of ratings or product reviews:
Any attempt to manipulate ratings, reviews or product reviews is prohibited, and Amazon’s enforcement algorithms are increasingly sophisticated. Sellers must strictly avoid any attempt to incentivize reviews, manipulate ratings, or use insert content to solicit prohibited practices. You should always refer to the latest Amazon Seller Central policies for the most current guidelines.
Ratings and Reviews:
The ratings and reviews features allow buyers to rate overall seller performance. In doing so, they assist sellers in developing a good reputation on Amazon Marketplace. You may not misuse this site to inappropriately rate or post personal information about transaction partners. This includes posting reviews or ratings on your own account. You may ask a buyer to post a review, but you may not offer them payment or other inducement for posting or removing a review. Furthermore, it is strictly prohibited to submit reviews and ratings by manipulation or for commercial purposes.
Product Reviews:
Product reviews are important to Amazon Marketplace because they provide a forum for evaluating product and service details, as well as the reviewer’s positive or negative experiences with products and services. You may not write reviews for products or services in which you have a financial interest. Reviews for competitors‘ products and services are also not permitted. In addition, you may not provide compensation for a review (including free or discounted products). Requests for only positive reviews for which compensation is offered are prohibited. You may not ask buyers to change or remove reviews.
Beyond compliance, consider the environmental impact of your inserts. Customers increasingly prefer brands that use sustainable materials. Opt for eco-friendly options such as recycled paper, compostable fibers, or bioplastic coatings. Look for certifications like FSC (Forest Stewardship Council) to signal your commitment to sustainability, enhancing your brand reputation and meeting modern consumer expectations.
Packaging inserts remain a cost-effective marketing channel because they leverage existing shipping costs, enabling targeted cross-selling and nurturing customer loyalty in a way that many digital ads struggle to achieve.
What to do when Amazon blocks my account anyway?
If Amazon blocks your seller account or you leve in fear of something like this hapening to you, we offer you the solution. Back up your seller account so you can keep on selling!
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