HP AUTOTEILE

From Vendor Headaches to Seller Success with SPACEGOATS

HP Autoteile is a long-standing German distributor of aftermarket car parts and accessories. For years the company supplied Amazon as a Vendor, shipping pallets at razor-thin margins while juggling complex B2B workflows.

Shrinking Margins & Chargebacks

Shrinking Margins & Chargebacks – Vendor terms, penalty fees and unplanned chargebacks eroded profitability.

Operational Strain

Operational Strain – Managing Amazon’s vendor portal, price negotiations and dispute tickets overloaded the internal team.

Loss of Control

Loss of Control – Amazon dictated pricing and inventory levels, limiting HP’s ability to protect brand value.

Failed DIY Transition

Failed DIY Transition – An in-house attempt to launch a Seller account stalled because of Buy Box conflicts, catalogue duplication and limited marketplace expertise.

THE CHALLENGE

THE SOLUTION

Seller Migration Powered by SPACEGOATS

SPACEGOATS Took Over

• Seller-Central setup & first purchase order• Vendor exit strategy (pricing, Buy Box & catalogue cleansing)• Pan-EU fulfilment, VAT & EPR compliance• Listing optimisation & advertising management

HP Autoteile Kept Doing

• B2B wholesale operations• Product sourcing & cost engineering• Brand positioning & trade-show sales

100+ SKUs

100+ SKUs live across all EU marketplaces; another 100 queued for onboarding this year.

50 % of former Vendor revenue

50 % of former Vendor revenue already recovered via the new Seller channel; on track to surpass full Vendor turnover in Q4 2025.

Margin uplift

Margin uplift from eliminated chargebacks and direct price control.

Zero Vendor penalties

Zero Vendor penalties and dramatically lower internal workload.

Conclusion

The shift from Vendor to Seller has transformed HP Autoteile’s Amazon business from a margin-draining necessity into a strategic growth engine. By teaming up with SPACEGOATS, the company regained control over pricing, wiped out chargebacks, and replaced a maze of Vendor negotiations with a lean, transparent Seller workflow. In just six months, more than 100 SKUs are live across every EU marketplace, already restoring half of the former Vendor turnover – yet at markedly higher margins.

“We tried to build a Seller account on our own, but our processes and capacity just weren’t enough. SPACEGOATS felt like the perfect fit: they spun up the Seller channel, solved the Buy Box and compliance hurdles, and let us keep our B2B engine running while finally giving customers a true B2C experience.”