Product safety requirements on Amazon have changed significantly over the years. With the introduction of the new Product Safety Regulation (GPSR) in 2024, it will be more important than ever for sellers and vendors on Amazon to comply with the applicable laws and ensure that their products meet the required safety standards.
What is Amazon product safety?
Amazon Product Safety refers to the requirements that Amazon places on its sellers and vendors to ensure that the products offered on the marketplace are safe and legally compliant. This includes various product groups such as electronic devices, toys, protective equipment, gas products and much more.
Product safety and compliance guidelines
Amazon has introduced specific product safety and compliance guidelines that all sellers and vendors must adhere to, regardless of which marketplaces they sell on. These guidelines are designed to ensure that products comply with applicable laws and are safe for buyers.
Proof of product conformity
Amazon requires its sellers and vendors to provide proof of compliance. In doing so, the company wants to ensure compliance with applicable laws and government certifications. This includes providing information about labels, warnings and labeling on the product detail page. Amazon product safety is strengthened by the company itself.
The dashboard for compliance with product safety guidelines
To simplify compliance management, Amazon has introduced the “Product Safety Compliance Dashboard”. With this tool, sellers and vendors can submit the necessary compliance information to Amazon and ensure that their products comply with legal guidelines.
New image variant for product safety and compliance
Amazon has introduced a new image variant with the image type “Product safety and compliance”. Sellers and vendors must now display all sides of the packaging together with warnings, markings and labels as product images on the product detail page.
Products with CE marking
Products that are CE marked and sold in the European Union require the designation of a responsible person or company. Amazon has introduced the so-called “VP Dashboard” to simplify the appointment of responsible persons.
The upcoming Product Safety Regulation (GPSR) 2024
The EU plans to introduce a new regulation called the General Product Safety Regulation (GPSR) in Q3 2024. This new regulation is expected to introduce requirements for the responsible person for all products sold in the EU. This will ensure Amazon product safety.
The current status of the GPSR
We are currently waiting for the EU Parliament and the Council to approve the final text of the GPSR. Once this has happened, the regulation will be published in the EU Official Journal and will enter into force 18 months later, i.e. probably in the third quarter of 2024.
The impact of the GPSR on Amazon sellers and vendors
With the introduction of the GPSR, the product safety requirements on Amazon will change significantly. Sellers and vendors will be obliged to appoint a responsible person in the EU for all products offered in the EU.
Summary and outlook
Amazon Product Safety and the upcoming GPSR will have a significant impact on sellers and vendors on Amazon. It is therefore important to familiarize yourself with the requirements early on and adapt your processes accordingly to ensure that your products comply with the applicable laws and are safe for buyers.
